SHAZAM and MOOV by Al-Futtaim Partnership
If you’re not familiar with “SHAZAM! King of the Fury”, where have you been? This glorious parody of the oh-so-serious superhero dials up the comedy, the action, and the excitement. He’s flawed but we can’t help rooting for him. Now, MOOV by Al-Futtaim has partnered with this anti-hero, and if you look at the concepts behind the character, it’s a match made in movie heaven. Not convinced? Okay, let’s break it down.
What’s so special about SHAZAM?
Well, first off, he’s fast. REALLY fast. Almost as fast as taking out a MOOV by Al-Futtaim Car subscription. Almost… Whereas our cheeky superhero has physical speed on his side, we’ve tamed the digital highway to make taking out a MOOV car subscription super-fast and super convenient. Our first superpower is Convenience (okay, this might take a bit of convincing, but run with us here!). Instant sign-up and a doorstep delivery that’s so quick it’ll blow your socks off is our equivalent of a superhero’s ability to zoom around.
Second, SHAZAM can harness the power of lighting. We thought long and hard about this one, and apart from the fact that you’ve got the chance to try out an EV or Hybrid car with MOOV (tentative, we know…) the option to flip and change your mind is pretty lightning fast. Our flexibility is our ‘lightning’ superpower.
Third, there’s the one thing that all superheroes represent – is Strength. SHAZAM’s strength means that nothing can tie him down. He’s free to do what he wants (as long as it’s for the greater good, but try telling him that!), and that freedom gives him the ultimate feeling of power. At MOOV by Al-Futtaim, we think along the same lines. Freedom means the ability to change your mind. To get the best deal that suits you. To have the freedom to move without being tied down, with no long-term commitments.
And finally, SHAZAM is invulnerable. Throw a rock at him, it’ll simply bounce off. He’s protected by his superpowers. And that makes him pretty much insufferable at times, but it comes in useful too. He knows that if things get real, if he needs to put himself in danger to protect others, his invulnerability gives him the peace of mind that there won’t be any hidden cost to him. And that’s how it is with a MOOV car subscription too. Like SHAZAM, what you see is what you get. No hidden costs. No ‘Surprise!’ charges, just exactly what you pay for and the reassurance that you’re dealing with a superhero service.
So what’s your superpower?
Whether you go for the speed of a top-of-the-range Volvo, the electrifying energy of a Polestar 2, the strength of a Toyota FJ Cruiser or the invincibility of a Jeep, we’ve got a car subscription to match. Honesty? They should be making superhero films about MOOV by Al-Futtaim, not just that guy in the red spandex!
If you’d like to find out more about the collaboration between SHAZAM & MOOV by Al-Futtaim and discover your superpower, visit our booth at VOX Cinemas Mall of the Emirates from March 13 till March 19, and Mirdif City Centre from March 22 till March 28.
